Elenas, founded in 2017, is a social‐marketplace allowing women across Colombia and Mexico to earn income by selling products on WhatsApp, Facebook, and other social media sites. The platform’s commitment to supporting primarily working and middle‐class women to foster sustainable entrepreneurship resonated with both sellers and buyers, leading to the growth and scale of the Elenas platform.
Capital to Enhance User Experience
To fuel its expansion plans and enhance its technological capabilities, Elenas sought a strategic partner who could provide flexible financing and industry expertise. The company aimed to maintain its strong focus on promoting sustainable business practices while creating a seamless user experience for its growing user base. The capital infusion was structured to allow Elenas to invest in technology upgrades, further enhancing the user experience on its platform. Additionally, the financing enabled the company to broaden its product range, providing a wider selection of unique and locally sourced items to customers.
Fueling Growth and Entrepreneurship
Following the PFG financing, Elenas will pursue growth in new markets, seek to expand its seller/supplier base and widen its logistics provider network. PFG and Elenas are looking forward to deepening the partnership to support the long-term success of the Elenas platform. The shared vision of promoting sustainable entrepreneurship and empowering local entrepreneurs continues to be a strong driving force behind our collaboration.
No compensation was received by any individual or company for their views and thoughts expressed. The individuals or companies are not investment advisory clients of PFG.