A social marketplace empowering female entrepreneurs across Latin America.

“This funding will enable us to accelerate our growth plans and build a stronger foundation for supporting entrepreneurs across Latin America. We are grateful to have Partners for Growth as a partner who shares our vision and understands the unique challenges and opportunities faced by a high growth business like ours.”

- Zach Oschin, Elenas, CEO

Elenas, founded in 2017, is a social‐marketplace allowing women across Colombia and Mexico to earn income by selling products on WhatsApp, Facebook, and other social media sites. The platform’s commitment to supporting primarily working and middle‐class women to foster sustainable entrepreneurship resonated with both sellers and buyers, leading to the growth and scale of the Elenas platform. 

Capital to Enhance User Experience 

To fuel its expansion plans and enhance its technological capabilities, Elenas sought a strategic partner who could provide flexible financing and industry expertise. The company aimed to maintain its strong focus on promoting sustainable business practices while creating a seamless user experience for its growing user base. The capital infusion was structured to allow Elenas to invest in technology upgrades, further enhancing the user experience on its platform. Additionally, the financing enabled the company to broaden its product range, providing a wider selection of unique and locally sourced items to customers. 

Fueling Growth and Entrepreneurship

Following the PFG financing, Elenas will pursue growth in new markets, seek to expand its seller/supplier base and widen its logistics provider network. PFG and Elenas are looking forward to deepening the partnership to support the long-term success of the Elenas platform. The shared vision of promoting sustainable entrepreneurship and empowering local entrepreneurs continues to be a strong driving force behind our collaboration.

No compensation was received by any individual or company for their views and thoughts expressed. The individuals or companies are not investment advisory clients of PFG.

Sign up below to receive updates from Partners for Growth

30+ Year Global Strategic Partner

SVB is a leading American bank providing products, services and strategic advice for businesses at every stage. They operate as a go-to commercial bank for start-ups and established corporations, offering venture funding, private banking & wealth advising. SVB is the largest lender to technology companies globally.

SVB has built its reputation as the financial partner of the innovation economy – helping individuals, investors and the world’s most innovative companies achieve extraordinary outcomes.
PFG and SVB have maintained an official strategic partnership since the late 1980’s. We have collaborated together as co-lenders and extended each other's ability to reach new markets and provide deeper capital to high-growth companies.

PFG and SVB have provided growth debt across the U.S. & Canada, Europe, Middle East, Asia, and Latin America, where we co-manage a Venture Debt Latin America Growth Lending Fund.

IFC logo

IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. IFC works in more than 100 countries, using its capital, expertise, and influence to create markets and opportunities in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity.

PFG and IFC are strategic partners where we extend IFC’s direct venture and VC funding, collaborating on fintech and tech lending across global growth markets.

10+ Year Global Strategic Partner

Aims to be the partner of choice for the private sector in Latin America and the Caribbean. They finance projects to advance clean energy, modernize agriculture, strengthen transportation systems and expand access to financing.

IDB Invest, a member of the IDB Group, is a multilateral development bank committed to promoting the economic development of its member countries in Latin America and the Caribbean through the private sector. IDB Invest finances sustainable companies and projects to achieve financial results and maximize economic, social, and environmental development in the region. With a portfolio of $16.3 billion in asset management and 347 clients in 25 countries, IDB Invest provides innovative financial solutions and advisory services that meet the needs of its clients in a variety of industries.

PFG leads a joint venture with IDB Invest that provides debt capital to emerging innovative tech companies across the region via our Latin America Growth Lending Fund. The initiative brings investment expertise into LAC from top notch global players in this field.